It’s frustrating when your home has been sitting on the market for months. You’ve heard the same explanation again and again: “It’s just the market.” But here’s the reality…. homes are still selling in Central Florida. The difference? The ones that sell have a clear strategy, strong marketing, and an agent who goes beyond just putting it in the MLS and waiting.

The Problem

When a property lingers on the market, many homeowners start wondering if they should rent it out instead. Often, that’s not the real solution. The problem isn’t always the market, it could be the marketing.

The Questions Every Seller Should Be Asking

Before you decide to rent or make a big price cut, consider these questions:

• How many offers have we had?
• How many total showings so far?
• What feedback are we getting from buyers and agents?
• What type of marketing is being done beyond the MLS?
• Are we using professional staging, photography, and videography?
• Have we hosted open houses?
• Are we reaching out-of-state buyers who are moving to Florida?
• What’s being done to compete with new construction in the area?
• How is feedback from showings being followed up on?

Why Marketing Matters in Today’s Market

In competitive markets like Oviedo, Winter Park, and the greater Orlando area, buyers have choices. Homes that sell quickly often have:

• Professional staging that highlights the home’s best features
•  High-quality, updated photos and video tours
•  Social media marketing campaigns targeting local and relocating buyers
• Out-of-state exposure for people moving to Florida
• Consistent open houses to bring in fresh traffic
• Diligent follow-up with every agent who has shown the property

A Real-Life Example

I worked on a property that was competing with brand-new builds in the same price range. To stand out, we staged it, brought in a professional photographer, launched a targeted social media campaign, and had an inspection report ready for buyers. It required a small upfront investment from the seller, but it resulted in more showings, stronger offers, and a faster closing.

Bottom Line

If your home has been on the market for months, don’t accept “It’s just the market” as the only answer. With the right strategy, marketing plan, and presentation, your home can still sell and for a price that makes sense for you.

Tip: Even if you’re not ready to list or re-list right now, it’s worth gathering information and knowing your options. The right approach could make all the difference.

Bonus Tip: If you’re leaning toward renting your property instead of selling, reach out. In addition to home sales, I can assist with property management and connect you with trusted resources to help protect your investment and make the process as smooth as possible.